Data Bank

Hyper Targeted, Continuously Updating, Direct Mail Lists for the UK.

Find the next thousand people who look like your best thousand customers. Buy address-level audience data, paying only for the addresses you use.

Then leave it to repeat - we'll automatically tell you, or your mail house, when new addresses meet your criteria.

  • UK address-level data
  • Affluence and location targeting
  • Property and planning consent triggers
Why it works

Three things that make Data Bank different.

These three things are why people switch to Data Bank from the older way of buying UK data.

Viable price

Pay per address record you use. Not for a huge annual dataset you mostly throw away.

Timing, not just targeting

Address-level signals tell you when the consumer is most open, not just whether they fit.

GDPR-safe by design

Address-level data only. We do not hold PII. The buyer mails a household, not a person, so your compliance is easy.

Viable price

Pay for the addresses you use. Not for the dataset.

Digital marketing channels are getting noisy. Direct mail is either very generic or very expensive. Data Bank flips that.

Most UK consumer data is sold as a huge file, bought annually or quarterly. You pay for everything you do not use, and you pay analysts to build segments from the raw rows. We invert both halves: you build the segments inside the tool, and you pay only for the addresses you actually mail.

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What you get
  • Pay-per-record. No minimum dataset commitment.
  • Filter to criteria you know you convert.
  • Automatically add addresses when something changes.
Build the audience

Describe your customer in plain English. The AI builds the audience.

A conversational AI inside the tool is the segment-builder. You describe the customer you want to reach; it builds the filter against UK address-level data, scores it against your criteria, and shows you the matching count. Refine in chat, see the count change, decide which addresses to mail.

No SQL. No data warehouse. No analyst between you and the segment. And no other Elevate subscription required - Data Bank works on its own.

When you do already use Elevate for customer segmentation, your existing segments slot straight in as a starting point.

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What you get
  • Conversational AI does the segment-building.
  • No SQL, no warehouse, no analyst.
  • Standalone product, Enhance it with other Elevate MI tools or use it standalone.
Timing, not just targeting

The right household, on the right week.

Most direct-mail data tells you who fits. It does not tell you when to mail them. Address-level signals - planning consents, life-stage events, property changes - tell you when the doormat is the right channel.

A second-home owner submits a planning application for roof works on a non-conservation-area property. Our system flags it. Your solar installation business gets a letter on the doormat two days later. That is the difference between a mailing list and a mailing list that arrives on the right week.

Built from open UK records and our property data, scored against your segment definition, delivered the moment the signal lands.

Talk to us about your category
What you get
  • Planning consents, life-stage events, property triggers.
  • Audiences update automatically as the UK changes - daily, not quarterly.
  • Webhook delivery: the new address lands in your CRM or direct to your mail house, the day it qualifies.
GDPR-safe by design

Address-level data. No PII. Procurement signs it off.

You mail a household at an address. You never receive a named individual, an email, a phone number, or any other piece of personally identifiable information. There is no consent file to indemnify, no PII to lose.

The data is built from open UK records and our own segment models - the people who buy from us are the people who would otherwise be running a vendor compliance review at this point. They do not, because there is nothing to review.

What you get
  • Address-level only: no names, no emails, no phone numbers.
  • No PII held centrally. No indemnification headaches.
  • Compatible with standard UK direct-mail compliance practice.
How it compares

The old way of buying UK data, and ours.

The old way.

Buy a giant file from a broker - annually or quarterly. Pay analysts to build segments from raw rows. Watch the data go stale between purchases, and land at a time you hope they might be open. Indemnify the PII the broker holds, and still be tied to that vendor’s wider data stack to make any of it useful.

Data Bank.

Describe the segment in plain English to the conversational AI. Pay per address record you use. The audience updates as the UK changes. No PII held. Sound better?!

We even let you download the data as a CSV to use how you need to.

Describe your customer. Get the audience.

Sign up, describe your best customer to the AI, watch the matching addresses appear. Pay only for the ones you decide to mail.

The Signal

A fortnightly note for marketers who would rather know than guess.

UK data, direct mail, and the categories that still respond to a letter on the mat.

No spam. Unsubscribe in one click.

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