Strategy
The vanity of volume: why more leads is the wrong goal
More leads feels like progress. Usually it is the most expensive way to stand still.
TSThe Signal5 min read
The honest friend marketing has been missing.
You think you know your customers? Lets Check.
Grow your Sales.Margins.LTV.Retention.Sales.
- Customer segmentation that actually decides something
- Prospect profiling that defines your approach
- A co-pilot that turns insight into the next campaign
Smash Sales Targets
Our range of tools helps you know your customers better. Acquire your customers faster. Grow your margins.
Customer Segmentation
Who actually buys from you? And how can you find more of them? Customer segmentation with behavioural insights you can act on.
Marketing Segmentation
Prospect Profiling
Who in your funnel is worth your time? What approach guarantees the best success? Score prospects against the ICPs Elevate defines.
Lead Profiling
Household Targeting
Know who to offer to, when to offer, and where to offer. Deep insight into UK customers that updates as the country does.
UK Address Data
What we believe
Marketing built on volume looks busy. Marketing built on signal works.
Anyone can buy traffic. Anyone can fill a funnel. Anyone can generate the appearance of momentum.
The hard part, and the only part that pays, is knowing who in your funnel is worth your time, and what to do about them.
Every product we build answers a different version of that question: which prospect to chase, which customer to target, which address to mail, which content actually moves people, which numbers to trust in the first place.
Customer Segmentation
Segment. Take Action. Repeat.
Get deep, actionable insights into your customer base and learn how to better target and grow your sales. Elevate looks across all your customer touchpoints to find true insights.
Audiences ready for Activation
Push defined segments back into your tolls to instantly start targeting them.
A realtime companion
Chat with your data in plain English. Turn segments into the next campaign, brainstorm ideas and analyse your plans. All included.
Emotive touchpoints and Stories
ICPs for each segment that example why they purchase and what emotive messages and brand stories will resonate best with them.
Target New Customers
Our proprietary address-level data woven into each segment gives deep demographic insight.
Connects to your data
Pull insights from all your data
We plug into all your customer datapoints, pulling engagement insights from across your intelligence.
Googla Ads
Ads
Stripe
Payments
Shopify
Commerce
Salesforce
CRM
HubSpot
CRM
Google Analytics
Analytics
PostHog
Analytics
Meta
AdsK
Klaviyo
Email
Mailchimp
EmailYours missing?
Request it →Curious?Us too. Book a call, and we'll show you how segmentation can work for you. No obligations, just happy to chat.
Learn
Grow your segmentation knowledge
Take our free online courses to grow your knowledge about marketing segmentation, data protection and implementation. Earn evidenceable certification as you learn.
Add it to your LinkedIn profile in one click.
The team behind it
Built by people with form, from inside the rooms where the marketing decisions get made.
Founders and data scientists with form. We have raised hundreds of millions, scaled businesses you would recognise, and led data teams at some of the UK's biggest brands. We came to this market from inside the rooms where the marketing decisions get made, not from a textbook.
The tools we have built are the tools we wish we had had. The advisory arm exists because the people behind the products are still the people you talk to.
- Founders and data scientists with form.
- UK data, sourced and stewarded properly.
- Talk to the people who built it.
Lead Research
Get to know your prospects. Easily.
What will they respond to? What tone should you take? How do you show you've understood their needs, without hours of research?
Who in your funnel is worth focusing time on?
A newsletter subscription lands; a form gets filled. Does it just sit there, or do you automatically identify high-potential sales leads and build the intelligence to target them effectively?
Convert your touchpoint into focused leads, with minimum legwork.
Cold outreach works better with research
Most cold outreach tools create a generic email based on the information an AI tool already has. Bring conversion rates out of the tiny digits with detailed, considered (yet still automated) insight. Plus, identify which targets are good enough to deserve a more personal touch.
Scale fast.
Automate the work of your preppers and setters.
Take data from your lead database and automatically profile them in more detail. Highly targeted, personalised profiling propositions at scale via our APIs and integrations.
Deep, Deep, Research
We don't just ask what ChatGPT already knows. We scrape websites, pull financial records, and comb through billions of proprietary data points to provide insight you would get elsewhere.
The Signal
A fortnightly note for marketers who would rather know than guess.
Customer intelligence, plainly written. No promotions, no fluff.
Measurement
Your Price Chooses Your Customers
Discounts can lower acquisition costs while changing who buys. Explore their effects on customer retention, profit and campaign performance.
OHOliver Helm10 min read
Most marketing ends up as well-dressed guesswork.
Not because the people doing it aren't good at their jobs, but because they've never had the data the big consultancies get paid a fortune for. Founders ask why it isn't working. Marketers say "we're trying things." We are the third voice in the room. We bring the data, in language a marketer can act on, so the next decision isn't a guess, and the marketer is the one walking into the meeting with the answers.
Under the hood
Data science. Not GPT with a logo.
Statistical models, clustering algorithms, and a proprietary UK address-level dataset we have built ourselves, the kind of foundation a pure AI tool can't replicate. The AI you talk to is the front door. The rigour is in the engine.
AI tools that pretend to be magic age badly. Tools that respect human expertise don't.
- Proprietary UK address-level data.
- Cluster algorithms, not vibes.
- Models you can interrogate. Not a black box.
Drop your URL. We will show you what your tracking is not telling you.
Close the Gap is the free audit we run at the start of every conversation. Spending properly begins with seeing properly.
Choose your entry point.
Three doors. Same intelligence behind each. Pick the one that sounds like you.
Are you a founder?
Built the brand, now running the marketing too. We make the customer data work for you so you can make the call.
For founders
Are you a marketer?
In-house and answerable for the number. We give you the segments that move it, and the co-pilot to act on them.
For marketers
Are you an agency?
Performance, creative or CRM. We are the data engine behind your work. Sold to the agency, billed to the agency.
For agencies
Powering brands that move fast.
