Ideal customer profile (ICP)

Your ICPIdeal customer profile (ICP)A precise description of the accounts most likely to become your best, longest-lasting customers, used to focus targeting, qualification and spend.View in glossary describes the accounts that become your best, longest-lasting customers: by firmographics (size, sector, geography), by need, and by behaviour. It is built from your existing winners, not your wish list.

A sharp ICPIdeal customer profile (ICP)A precise description of the accounts most likely to become your best, longest-lasting customers, used to focus targeting, qualification and spend.View in glossary is a force multiplier: it focuses targeting, tightens qualification, and stops you spending on leads that will never retain.