Learn · Subject
Customer segmentation
From one undifferentiated customer list to segments you can act on — the full journey: foundations, the data that feeds them, the model families, campaign activation and predictive scoring.
Your journey
In order — each course builds on the last. Finish all 5 and you've earned the Customer segmentation badge.
Course 1 · 5 lessons
Segmentation foundations
Five short lessons that take you from one undifferentiated customer list to segments you can act on. You'll follow a story through the whole path, and run every calculation on your own numbers as you go.
Course 2 · 0 lessons
Data for segmentation
Six lessons on sources, identity resolution, quality and segment logic. Arriving soon; the reference pieces below are here already.
Course 3 · 0 lessons
Segmentation models and when to use them
Six lessons on the model families and when each one earns its place. Arriving soon; the reference pieces below are here already.
Course 4 · 0 lessons
From segments to campaigns
Six lessons on activation, playbooks, channels and measurement. Arriving soon; the reference pieces below are here already.
Course 5 · 0 lessons
Predictive and advanced segmentation
Five lessons plus the capstone. Arriving soon; the reference pieces below are here already.