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Elevate SegmentationThe customer segmentation platform.
Prospect ProfilerB2B prospect intelligence.

Activate

Data Bank - UK Address ListsUK address-level consumer data.
Content EngineEngaging content at scale.

Consult

AdvisoryFractional CMO and senior advisory.
Web DevelopmentFunnel machines, built to fit.

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DTC FounderYou built the brand, now figure out the growth.
Founder-OperatorMarketing intelligence for founders doing the marketing.
Solo MarketerThe marketing department of one.
Head of GrowthGrowth math, done with real data.
Marketing LeadershipBoardroom-ready customer intelligence.

For Agencys

Strategy ConsultancyA data partner for strategy consultancies.
Performance AgencyBetter audiences for the same media spend.
Creative AgencyBrief better. Test smarter. Pitch with evidence.
CRM AgencyA serious data engine behind your lifecycle work.

By Industry

DTC Ecommerce
SaaS & Subscriptions
Consumer Brands
Retail & Hospitality

Free courses and resources to supercharge your marketing CPD.

Online Coursesfeatured

Segmentation FoundationsMaster the concepts of segmentation.
Funnel FoundationsUnderstand the basics of sales and marketing funnels.
All Courses & LessonsView all our free courses and learning resources

Publications and resources

The SignalThought leadership for data focused marketers.
GlossaryDefinitions for CLV, CAC, ICP, and the rest.
Audit your TrackingHow well is your web tracking analysing engagement? Free advice on closing holes.

Topics

Customer retentionWhy retention is what good segmentation produces.

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Full Segmentation Course

Our full segmentation course, from beginner to pro. Completely free.

Course Details

DiscoverFlagship

Elevate SegmentationThe customer segmentation platform.
Prospect ProfilerB2B prospect intelligence.

Activate

Data Bank - UK Address ListsUK address-level consumer data.
Content EngineEngaging content at scale.

Consult

AdvisoryFractional CMO and senior advisory.
Web DevelopmentFunnel machines, built to fit.

To Fit You

DTC FounderYou built the brand, now figure out the growth.
Founder-OperatorMarketing intelligence for founders doing the marketing.
Solo MarketerThe marketing department of one.
Head of GrowthGrowth math, done with real data.
Marketing LeadershipBoardroom-ready customer intelligence.

For Agencys

Strategy ConsultancyA data partner for strategy consultancies.
Performance AgencyBetter audiences for the same media spend.
Creative AgencyBrief better. Test smarter. Pitch with evidence.
CRM AgencyA serious data engine behind your lifecycle work.

By Industry

DTC Ecommerce
SaaS & Subscriptions
Consumer Brands
Retail & Hospitality

Shopify

Online Coursesfeatured

Segmentation FoundationsMaster the concepts of segmentation.
Funnel FoundationsUnderstand the basics of sales and marketing funnels.
All Courses & LessonsView all our free courses and learning resources

Publications and resources

The SignalThought leadership for data focused marketers.
GlossaryDefinitions for CLV, CAC, ICP, and the rest.
Audit your TrackingHow well is your web tracking analysing engagement? Free advice on closing holes.

Topics

Customer retentionWhy retention is what good segmentation produces.

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