Basic
A simple way to start finding and qualifying prospects.
£10per month
10 credits each month
- 10 credits each month
- Up to 10 profiles per batch
- 1 API key
- 1 webhook
Prospect Profiler
Know which leads are worth your time.
Stack the deck in your favour. Prospect Profiler researches each company against your ideal customer, so you know what to say, what tone to take and where the opportunities really lie.
- A fit score and a plain-English verdict for every company
- The message to send and the tone to take, written for that company
- Live research on every company, not what an AI happens to remember
5 free profiles at any depth. Card required. Works alongside Instantly, Apollo and your CRM.
Your best leads deserve more than a mail merge.
Your time, and your sales team's, is the most expensive thing in the pipeline. Every hour spent on a lead that was never going to buy is an hour taken from one that would. Sending more email does not fix that. Knowing who is worth the hour does.
Two companies on the same list.
Go in direct
Company A
Ready to buy. Make the offer. A clear need, a recent change that makes it urgent and a brand that talks plainly. The advice: be confident, lead with the result and ask for the meeting.
Open softly
Company B
A good fit who is not looking yet. Relationship-led and wary of a sales pitch. The advice: a warm, low-pressure note that asks one good question and saves the offer for later.
Same list, same job titles, two very different emails.
Prospect Profiler tells you which one to write, so your time goes where it will pay.
Examples are illustrative.
What every profile gives you
Everything you need for the first conversation.
Each profile is a working brief, written for the person who has to send the email or make the call.
A verdict you can act on.
Scores for fit, reachability and confidence, with a plain-English verdict and a recommended next move.
The first message, drafted.
A first-touch email, alternative subject lines and the questions worth asking when they reply.
The right tone for each company.
How formal, how warm and how technical to be, with the words to use and the ones to avoid.
An honest view of the gaps.
Watch-outs, what is still to qualify and the sources behind each claim, so you never pitch on a guess.
Inside a profile
One report, six views.
Start with the summary and stop there if that is all you need. The detail is one click away when the account is worth it.
Summary — the verdict, the next move and a message ready to send.
Outreach — the first email, discovery questions and watch-outs.
People — who is there, what they do and who their customers are.
Company and market — what they sell, where they sit and who they compete with.
Signals — hiring, leadership and other changes, and whether they matter to you.
Brand and tone — how they write, so your message sounds like it belongs.
They ask an AI what it knows. We go and look.
Prospect Profiler works alongside the tools you already use to build lists and send email. Here is what each one does.
List and enrichment toolsContact fields and firmographics
AI lines in your sequencerA personalised opening line
A human SDRA researched brief, when there is time
Prospect ProfilerA verdict, a brief and a first message
| Approach | List and enrichment tools | AI lines in your sequencer | A human SDR | Prospect Profiler |
|---|---|---|---|---|
| What you get | Contact fields and firmographics | A personalised opening line | A researched brief, when there is time | A verdict, a brief and a first message |
| Where it looks | Its own database | What the AI model already knows | Whatever they have time to read | Live research across the web, financial records and proprietary datasets with over 1 billion data points |
| Matched to your ideal customer | Filters you set | Not available | From memory | ✓ scored against the profile you set at sign-up |
| Tells you when to hold back | Not available | Not available | Sometimes | Yes |
| Time per company | Instant | Seconds | 30 minutes to 2 hours | Typically 2 to 5 minutes |
| Finds new companies for you | Yes | Not available | Yes | No: you bring the domains |
Up and running in four steps.
- Step 1
Tell us about your business
About ten minutes of questions on what you sell and who buys it. That becomes the ideal customer every lead is scored against. - Step 2
Feed in your leads
A website from anywhere in the world, or a UK company name. One at a time, in a batch or through the API. - Step 3
We do the research
Choose surface, deep or full depth. Most profiles are back in 2 to 5 minutes. - Step 4
Act on the brief
Work the strongest fits first, send the drafted message and group results into lists for your team.
Evidence, not optimism
It tells you when to hold back.
A tool that calls every lead a great fit is no help in deciding where to spend your day. Each profile says what it found, what it could not confirm and how far to trust it.
A confidence score and data coverage on every profile
Sources listed behind each claim
Stale or conflicting evidence flagged, not used
You bring the list. We do the research.
Prospect Profiler is not a list builder and does not sell contact data. You choose the companies, from your list tool, your CRM or your sign-up form, and we tell you what is worth knowing about each one.
Any names, emails or phone numbers in a profile are ones the company has already made public. Website research works worldwide. Company-name lookup is UK only.
Pay for the depth you need.
Start with 5 free profiles at any depth. Every plan includes every depth, and you can top up credits whenever you need more.
Most popular
Deep Analysis
Richer company intelligence for focused prospecting.
£20per month
30 credits each month
- 30 credits each month
- Up to 50 profiles per batch
- 3 API keys
- 3 webhooks
Max
More capacity for teams building pipeline.
£100per month
150 credits each month
- 150 credits each month
- Up to 200 profiles per batch
- 10 API keys
- 10 webhooks
- Priority processing
How credits work
Surface1 credit
Up to 5 pages of their site, with every section of the report.
Deep5 credits
Up to 40 pages across three levels of their site.
Full10 credits
Up to 50 pages, for the accounts that matter most.
Priority+1 credit
Jump the queue when you need the profile now.
The free trial needs a card. Plan credits refresh each billing cycle. [Top-up price to add]
Questions sales teams ask us.
Something else on your mind? Talk to the founders.
Enrichment looks a company up in a database. A profile researches the company afresh and scores what it finds against your ideal customer. That costs more to do, which is why it is built for the leads where your time is about to be spent, not for every row on a list.
Put your effort where the deals are.
Your time is the expensive part of every sale. Profile five of your own leads free and see where it should go.