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Privacy Policy

Last updated: 24/05/2025

1. Introduction

Elevate Market Intelligence Limited ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Elevate platform and services.

Company Information:

  • Legal Name: Elevate Market Intelligence Limited
  • Phone: +44 7378 538 432

2. Information We Collect

2.1 Personal Information You Provide

  • Account Information: Name, email address, password, and business details
  • Payment Information: Processed securely through Stripe (we do not store payment card details)
  • Communication Data: Messages, feedback, and support requests

2.2 Shopify Integration Data

When you connect your Shopify store via OAuth2 authorization, we may access and process:

  • Customer information (names, email addresses, purchase history)
  • Order data and transaction details
  • Product information
  • Store analytics and performance data

2.3 Automatically Collected Information

  • Usage Data: How you interact with our platform through PostHog analytics
  • Technical Data: IP address, browser type, device information, operating system
  • Cookies and Tracking: We use cookies to identify users, maintain sessions, and understand user interests and behavior

3. How We Use Your Information

We use collected information to:

  • Provide and maintain our customer segmentation and analysis services
  • Process your Shopify customer data to generate insights and recommendations
  • Improve our platform and develop new features
  • Communicate with you about your account and our services
  • Comply with legal obligations and protect our rights
  • Analyze usage patterns and user behavior to enhance user experience

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We share information with trusted service providers who assist us in operating our platform:

  • OpenAI (ChatGPT): For AI-powered customer analysis and insights generation
  • Google AI Services: For additional AI model capabilities during development and future features
  • Anthropic: For AI model services during development and potential future integration
  • PostHog: For analytics and usage tracking
  • Mailchimp: For email marketing and communication services
  • Stripe: For payment processing (they handle payment data directly)
  • Amazon Web Services (AWS): For hosting and cloud infrastructure

4.2 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your information:

  • Encryption: Sensitive information is encrypted at rest and in transit
  • Access Controls: Limited access to personal data on a need-to-know basis
  • AWS Security: We leverage AWS's robust security infrastructure and compliance certifications
  • Regular Updates: We regularly update our security practices and systems

6. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Specifically:

  • Account information is retained while your account is active
  • Shopify customer data is processed and retained according to your service needs
  • Analytics data may be retained in aggregated, anonymized form
  • Upon account deletion, we will delete your personal information within 30 days, subject to legal retention requirements

7. Your Rights (GDPR and Data Protection)

Depending on your location, you may have the following rights:

  • Access: Request access to your personal information
  • Rectification: Request correction of inaccurate personal information
  • Erasure: Request deletion of your personal information
  • Portability: Request transfer of your data to another service
  • Restriction: Request limitation of processing your personal information
  • Objection: Object to processing of your personal information
  • Withdrawal: Withdraw consent where processing is based on consent

8. International Data Transfers

As we operate internationally, your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including:

  • Adequacy decisions by relevant authorities
  • Standard contractual clauses
  • Other approved transfer mechanisms

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Identify and authenticate users
  • Maintain user sessions
  • Analyze user interests and behavior
  • Improve our services and user experience

You can control cookies through your browser settings, though this may affect platform functionality.

10. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Sending email notifications to registered users
  • Updating the "Last updated" date at the top of this policy

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Phone: +44 7378 538 432

For data protection inquiries specifically, you may also contact your local data protection authority.