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Subject5 courses · 5 lessons
Customer segmentation
From one undifferentiated customer list to segments you can act on — the full journey: foundations, the data that feeds them, the model families, campaign activation and predictive scoring.
Foundational
Course5 lessons · ~38 min
Funnel Foundations
A guided path through the modern marketing funnel: what each stage really measures, where the numbers lie to you, and how to read them like an operator. Finish it and you can size, diagnose and defend a funnel.
Foundational → Advanced